Samsung Becomes 2nd Largest Smartphone Brand In India In Q2: .   New Delhi: Stuttering supply for some major Chinese brands and the anti-Chi...

Samsung Becomes 2nd Largest Smartphone Brand In India In Q2:

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New Delhi: Stuttering supply for some major Chinese brands and the anti-China sentiment helped South Korean major Samsung gained big and became the second-largest brand with 26 percent market share in India in the second quarter (April-June period), a Counterpoint Research report said on Friday.

Samsung reached its highest share in the past two years owing to the fact that pent-up smartphone demand after lockdown pushed the June volumes and the company was ready with full manufacturing capacity to meet that demand.

Samsung closely followed Xiaomi which logged 29 percent market share to remain at the top in Q2 2020.

Revamping the M-series and launching it in offline channels together with new schemes like Samsung Care+ helped the brand to further restore its position in the Indian market, according to Counterpoint’s ‘Market Monitor Service’.

"The contribution of Chinese brands fell to 72 percent from 81 percent in Q2 2020. This was mainly due to the mixture of stuttering supply for some major Chinese brands such as OPPO, Vivo and realme, and growing anti-China sentiment,” said Shilpi Jain, Research Analyst at Counterpoint.

It was compounded by stringent actions taken by the government to ban 59 apps of Chinese origin and delay the import of goods from China amid extra scrutiny.

The nationwide lockdown resulted in zero shipments during April.

The pandemic wiped out almost 40 days of production as well as the sales of smartphones due to the nation-wide lockdown. The quarter was marred by both demand and supply constraints which led OEMs to rethink their go-to-market strategies,” said Prachir Singh, Senior Research Analyst at Counterpoint.